Best Paint Wall Colors That Increases Your Listing’s Value

When selling a house, the choice of the best paint wall colors can significantly influence potential buyers’ emotions and perceptions. Research has shown that a traditional, neutral color scheme can increase a property’s appeal, leading to a higher likelihood of attracting generous offers.


In this guide, we will explore the best paint wall colors that can elevate your property’s value, focusing on popular beige, white, pastel, and light gray shades known for their elegance and sophistication. Let’s dive into the best colors that can enhance your listing’s value.

View The Property From the Buyer’s Perspective

To truly increase a home’s value, it is imperative to view the property from the buyer’s perspective. As a home stager, adopting this buyer-centric approach is key to understanding what potential buyers are seeking in their dream home. 

Putting ourselves in their shoes allows us to identify the aspects that create a positive and appealing first impression. By considering the buyer’s preferences and desires, we can make informed decisions about best paint wall colors, finishes, and overall design choices that resonate with their emotional needs. 

“Selling your home isn’t just about showing bricks and mortar; it’s about presenting a lifestyle and sparking the buyer’s imagination. Step into their shoes, consider their needs and aspirations, and tailor your presentation to evoke the emotions they might experience living there.”

Barbara Corcoran, Founder of The Corcoran Group and real estate investor

Understanding the elements that attract buyers, such as curb appeal, a welcoming entrance, and a well-maintained exterior, enables us to curate a captivating space that elevates the property’s value.

By focusing on the buyer’s perspective, we ensure that every aspect of the home staging process aligns with their aspirations, creating an irresistible home that leaves a lasting impression and, ultimately, commands a higher market value.

Related: Best Wall and Ceiling Color Combinations For Your Entire Home

A. Behr Spice Beige Color


Spice Beige is a warm and inviting beige shade that adds a touch of coziness to any room. Its earthy undertones create a sense of comfort, making it an excellent choice for living spaces and bedrooms. This color complements various decor styles, making it versatile and appealing to a wide range of potential buyers.

Behr Spice Beige PPL-61

B. Benjamin Moore Shaker Beige

Benjamin Moore

Shaker Beige is a classic beige hue that exudes sophistication and elegance. This timeless color works wonders in dining rooms and hallways, creating a welcoming ambiance for guests and residents alike. Color Shaker Beige, hints at its popularity, as it is frequently sought after by homeowners.

Shaker Beige HC-45

“Neutral shades like creamy whites, light taupes, and soft grays consistently top the charts for attracting the widest range of buyers. They create a blank canvas, allowing potential homeowners to envision their own décor styles within the space. Plus, neutral colors naturally brighten rooms and enhance a sense of spaciousness, both highly desirable qualities for homebuyers.”

Rebecca Reynolds, founder of Revive Design Studio and co-author of “Color Me Home.”

C. Sherwin Williams Accessible Beige


Color Accessible Beige strikes the perfect balance between warm and cool tones. This versatile color complements both traditional and contemporary interiors, making it a top choice for best paint wall colors and sellers looking to attract a diverse range of buyers. Its neutral appeal allows potential buyers to envision their furniture and decor in the space seamlessly.

Accessible Beige SW 7036

“If you are looking for a way to style your space with wall art without breaking your piggy bank, then I recommend reading “10 Surprising Benefits of Printable Wall Art

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A. Sherwin Williams Alabaster

Sherwin Williams

Color Alabaster is a timeless white shade that exudes purity and tranquility. Its soft, warm undertones create a welcoming atmosphere in any room. Color Alabaster, is indicative of its popularity among homeowners and interior designers alike.

Alabaster SW 7008

B. Sherwin Williams White Flour

Sherwin Williams

Color White Flour is a delicate off-white color that adds a touch of understated elegance to spaces. Its gentle hue pairs beautifully with various accent colors, making it an excellent choice for open-concept areas or rooms with abundant natural light. This color’s popularity is evident in its frequent search queries, indicating its desirability among homebuyers.

White Flour SW 7102

C. Benjamin Moore Linen White

Benjamin Moore

Color Linen White, renowned for being one of the best paint wall colors, is a versatile shade with subtle undertones that effortlessly adapt to various lighting conditions. Its soft, calming effect makes it an ideal choice for bedrooms and bathrooms, and its popularity is evident in the search volume as homeowners actively seek this perfect shade to elevate their living spaces.

Linen White OC-146

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A. Farrow & Ball Mizzle

Farrow Ball

Color Mizzle is a captivating pastel hue that lies between gray and blue. Its unique charm brings a sense of tranquility and sophistication to any room. Color Mizzle, showcases its popularity, making it a sought-after choice among those looking to enhance their home’s ambiance.

Mizzle No. 266

B. Benjamin Moore Pale Sea Mist

Foyer-with-benjamin-moore-pale-sea-mist color-to-increase-listing's-value

Color Pale Sea Mist is a soft pastel green that evokes a sense of nature and harmony. This color works wonders in spaces where a touch of serenity is desired, such as bedrooms and reading nooks. Its increasing popularity is evident, as homeowners recognize the value of incorporating nature-inspired tones into their living spaces.

Pale Sea Mist 2147-50

C. Benjamin Moore Majestic Mauve

Benjamin Moore

Color Majestic Mauve is a delicate pastel hue that infuses a sense of refinement and creativity into any room. This color, its growing popularity as homeowners seek to add a touch of sophistication to their living spaces.

Majestic Mauve 2115-60

“Don’t shy away from subtle pops of color, especially in key areas like kitchens and bathrooms. A light sage green kitchen wall or a spa-like blue bathroom can add personality and depth while still remaining universally appealing. Just be sure to keep the accent walls small and the color muted to avoid overwhelming potential buyers.”

Emily Henderson, Decorator and author of “Styled: Secrets for Creating a Home You Love.”

A. Farrow & Ball Wimborne White


Color Wimborne White, recognized as one of the best paint wall colors, is a soft and warm white shade that effortlessly brings a sense of purity and simplicity to interiors. Its adaptable nature has made it a favorite choice among homeowners and designers alike. The color’s popularity is clearly evident in its frequent mentions and high search volume, as people actively seek this outstanding shade for their living spaces.

Wimborne White No. 239

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B. Sherwin Williams Pure White

Sherwin Williams

Color Pure White is a crisp and clean white shade that serves as a perfect backdrop for various decor styles. Its versatility and timeless appeal make it an excellent option for sellers aiming to showcase the potential of their living spaces. Its frequent search queries demonstrate its popularity and desirability among homebuyers.

Pure White SW 7005

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C. Benjamin Moore Capri Coast

Benjamin Moore

Color Capri Coast is a soft off-white color with a hint of warmth that creates a welcoming and inviting atmosphere. This color’s growing popularity is indicative of its ability to add a touch of sophistication to any room without overwhelming the space.

Capri Coast OC-87

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A. Farrow & Ball Skipping Stone

Farrow & Ball

Color Skipping Stone is a serene and elegant light gray shade that imparts a sense of calmness and balance to any room. Its gentle undertones create a harmonious backdrop for various design elements, making it an excellent choice for those seeking a versatile and soothing color palette.

Skipping Stone No. 241

B. Sherwin-Williams Mindful Gray

Sherwin Williams

Color Mindful Gray stands out as one of the best paint wall colors, offering a sophisticated and modern light gray hue that adds depth and dimension to living spaces. The color reflects its growing popularity as homeowners recognize its ability to create a contemporary and stylish atmosphere, making it an excellent choice for those seeking to enhance their interiors.

Mindful Gray SW 7016

C. Sherwin-Williams Agreeable Gray

Sherwin Williams

Color Agreeable Gray is a warm and inviting light gray color that complements various design styles. Its adaptable nature makes it a top choice for sellers looking to appeal to a broad range of potential buyers. Its increasing search volume indicates its desirability among homebuyers.

Agreeable Gray SW 7029

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5 Best Paint Colors For Exterior:

When it comes to increasing the resale value of your property, choosing the right exterior colors can have a significant impact on curb appeal and buyer perception. Here are the top five exterior colors that can elevate your listing’s value.


A timeless and classic choice, white exteriors are considered among the best paint wall colors, exuding elegance and sophistication. The clean and crisp appearance of a white facade creates a sense of freshness and allows potential buyers to envision their own personal style and decor against a blank canvas, making it a versatile and appealing option for home exteriors.


Consider: Behr Ultra Pure White PPU18-06

Light Gray

Light gray exteriors offer a modern and sleek aesthetic that appeals to contemporary design preferences. This subtle and neutral hue complements various architectural styles, giving your property a polished and refined look that stands out in the neighborhood.


Consider: Benjamin Moore Coventry Gray HC-169


Taupe exteriors strike a perfect balance between warm and cool tones, creating a harmonious and inviting ambiance. This versatile color blends well with natural surroundings, making it an ideal choice for properties nestled in lush landscapes.


Consider: Behr Perfect Taupe PPU18-13


Beige exteriors exude warmth and familiarity, making them a popular choice among homebuyers. This earthy hue provides a sense of comfort and a welcoming atmosphere that can make your property feel like a true home.


Consider: Benjamin Moore Bleeker Beige HC-80


Slate exteriors offer a touch of sophistication and richness, providing a distinctive and upscale appearance to your home. This deep and elegant color adds character and depth to the facade, leaving a lasting impression on potential buyers.

“Consider regional trends and demographics when choosing paint colors. What’s popular in coastal areas might not resonate with buyers in desert regions. Research local real estate listings and talk to your realtor to understand what colors are currently driving interest in your area. This tailored approach can give you a significant edge in a competitive market.”

Michael Chieffo, co-founder of Design Milk and author of “Home.”
Davis Homes

Consider: Sherwin-Williams Slate Tile SW 7624

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Do’s and Don’ts of Best Paint Wall Colors

When choosing the best paint wall colors to increase your listing’s value, there are certain do’s and don’ts to keep in mind. 

  • DO consider the overall style and architecture of your property. Select colors that complement the existing features and enhance the overall aesthetics. 
  • DO opt for neutral and timeless shades that appeal to a broader audience, as they allow potential buyers to visualize their own decor and furniture in the space. 
  • DO test paint samples on the walls before committing to a color, as lighting and surroundings can influence how a color appears. 

On the other hand:

  • DON’T go overboard with bold and vibrant colors, as they may polarize potential buyers and limit the property’s appeal. 
  • DON’T ignore the exterior color when choosing interior hues; a cohesive and well-coordinated color scheme can enhance the property’s curb appeal. 
  • DON’T forget to consider the property’s location and the preferences of the target market; different regions and demographics may have varying color preferences. By following these do’s and don’ts, you can ensure that the paint wall colors you choose increase your listing’s value and attract a wider pool of interested buyers.


Selecting the best paint wall colors can be a game-changer when it comes to increasing your listing’s value. By opting for popular beige, white, pastel, and light gray shades, you can create a desirable and attractive living space that resonates with potential buyers.

The versatility and timelessness of these colors ensure their enduring appeal in the ever-changing world of interior design. So, paint your way to a more valuable listing and captivate your target audience with these elegant and captivating shades.

Best Paint Wall ColorsFAQs

Q: Will using bold colors deter potential buyers?

While it’s essential to be mindful of the overall market, strategically using bold colors as accents can add personality without overwhelming buyers.

Q: Are white walls a safe choice for staging?

White walls can create a clean canvas for buyers to envision their style, but be sure to add pops of color and texture to avoid a sterile look.

Q: Should I use the same color throughout the entire house?

While a neutral base is recommended, using different colors in various rooms can highlight their unique features and functions.

Q: Can I use wallpaper instead of paint?

Wallpaper can be a great option for accent walls, but keep patterns subtle and timeless to appeal to a broader audience.

Q: What about small spaces? Which colors work best?

Lighter colors can make small rooms appear more spacious, while mirrors can also create an illusion of openness.

Q: Should I repaint if my current colors are trendy?

If your current colors are trendy but not neutral, it’s wise to repaint in more timeless tones to appeal to a broader range of buyers.

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